building brands that don't just speak...they echo

You know how some brands just hit differently? There's something about them.

They don’t shout the loudest, but their message lingers, like an echo you can’t ignore.

That’s what I do. I help solopreneurs and small biz owners build brands that don’t just exist, they echo.

Your brand isn’t just a logo. Your content isn’t just another post. Your brand was destined to speak with authenticity, confidence, and f*kn serve you!

I’ve spent the last decade in brand communications, helping businesses, from big names to the bold side hustlin dreamers, weave their messaging to ensure it connects and converts.

When I’m not obsessing over brand strategy or sipping my (very strong) piccolo, you’ll find me:

  • Plotting my move to Spain
  • Talking to my Sphynx cats like they’re my little dream team co-founders
  • And unapologetically geeking out over how words shape the way people feel

If you’re ready to build a brand that doesn’t just make noise but makes an impact, you’re in the right place.


HEY, I'm edie

OBNOXIOUSLY OBSESSED ABOUT BRANDING
CAT MAMMA & STILL LEARNING SPANISH
WHERE'S MY STRONG PICCOLO?

Ready to build a brand that speaks with purpose and echoes beyond trends?

HERE'S HOW TO MAKE IT HAPPEN...

WHAT SETS MINDFETTI APART??

In a world full of ‘personal brand gurus,’ I’m your business ally,here to help you keep your brand authentic as f*ck.

Unbound Clarity

Your brand should give you the freedom to show up unapologetically, without chasing trends. When you’re anchored in clarity, your message flows effortlessly.

Magnetic Energy

A brand without passion is just noise. I help you ignite that spark, turning what you love into words that resonate, connect, and inspire action.

epically authentic

Authenticity isn’t a buzzword; it’s your brand’s superpower. I help you craft a voice that’s unmistakably you, raw, real, and impossible to ignore.

I'm here to be your business ally, in a world where everyone's a "personal brand guru". I'm here to help you keep your business brand authentic as f*ck.

quality over trends

No trend chasing here. I'm all about strategies that reflect your brand’s unique voice, values, and goals, ensuring every piece of content feels like it was made just for you.

time saving systems

With time-tested strategies like my SEO blogging framework and full-funnel LinkedIn approach, I help transform content into measurable business growth.

authority building strategies

Marketing doesn’t have to be exhausting. I focus on stress-free systems that save you time and allow you to focus on what matters most...your business.

Unbound Clarity

No trend chasing here. I'm all about strategies that reflect your brand’s unique voice, values, and goals, ensuring every piece of content feels like it was made just for you.

magnetic energy

With time-tested strategies like my SEO blogging framework and full-funnel LinkedIn approach, I help transform content into measurable business growth.

epically authentic

Marketing doesn’t have to be exhausting. I focus on stress-free systems that save you time and allow you to focus on what matters most...your business.

JUST LIKE GOOD BRANDING, MY SERVICES ARE COMPLIMENTARY

Not free… but f*cken worth pairing. Helping you maximise your brand-driven content, show up consistently, and let your blogs do the heavy lifting.

BRAND ECHO
STRATEGY

The spark of your brand that lights its heart and soul on fire... Includes brand discovery session, ICP development, core messaging framework, and brand values alignment.

voice echo development

What makes you unmistakably you? Covers brand voice guidelines, tone of voice development, key messaging pillars, examples for best practices to use! Plus tailored GPT prompt bible, specific to your new voice and brand.

BLOG & LINKEDIN STRATEGY

For the biz owner who's not playing around. 2-3 SEO blogs per month with 15-20 LinkedIn posts each, leveraging your content to grow your business.

Starting from $4,000

change the way your business shows up online.

no more trend chasing or your brand being ghosted.

content echo
creation

Its time to take that brand and launch it to the world! Stand out, be brave, be bold. With your core ideas transformed into thought leadership content.

THE GOODIE VAULT

Toolkits, templates, guides, and mini-courses designed for DIY brand and content strategies.

This is the vault you're going to want first dibs access to! 
Stay tuned!

HOW WE CREATE BRANDs that echo

ChatGPT is for the pedestrian, Mindfetti is for the heart and soul. 

Stop trying to stand out by and copying the big brands...I've worked with them, I know the ins and outs.

Stand out by being unapologetically you. Authentic to the f*cken core.

discover

Uncover the core of your brand with a deep dive into your values, mission, your "what gets me out of bed", ICP, and voice. This is where we align your brands soul to your biz goals.

define & develop

Now we shape your epically authentic brand echo, and here is the fun stuff...your brand voice, the guidelines, messaging framework and if you want your content strategy...

stand out and
finally hear your echo

Repurpose with purpose. It's time to show the world what you've got... Strategic content that builds your authority, fuels your growth and keeps your brand visible without burning out.

READY FOR BRAND-DRIVEN CONTENT THAT DOES THE HARD WORK FOR YOU?

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